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Heels on Wheels and a competition!

February 29, 2012 in Bike Candy, Reviews

Some things like dentist appointments and Sunday evenings seem to come round so quickly.  And some things don’t.   Here’s one of those things we’ve been dying to talk about for a long long time – and having waited for what feels like an eternity, finally can!  And we have a competition to announce too.

It all started about a year ago when we were on the lookout for an artist to do a stylish little illustration of our bicycles for us.  We were immediately  taken with Bristol-based illustrator Clare Owen’s gorgeous work, and felt the fit with Beg was great.  So we contacted Clare, and as it turned out, by great coincidence, Clare had just been commissioned to illustrate an entire book dedicated to cycling for women.   We sent Clare some of our Beg bicycles images to use as inspiration, and then the wait started.

And now here – ta-dah – it is!

Written by style journalist and style cyclist, Katie Dailey, Heels on Wheels:  A Lady’s Guide to Owning and Riding a Bike is making its bookshop debut today.  Perfectly timed for the joy of Spring cycling, Heels on Wheels is a compendium of information for women about everything to do with cycling, including lots of practical advice from choosing the right bike for you (of course, we already know the answer to that!), understanding what type of cyclist you are, and learning how to fix a puncture.   Every page is full of sugar almond colours, Clare’s delightful illustrations –  including a few that bear more than a passing resemblance to our very own wheels – making the whole book a real visual treat.  It’s clear from the moment that you set eyes on this book, that maintaining one’s sartorial integrity is as important as stopping at traffic lights.  We couldn’t agree more.


Here’s what the publisher, Hardie Grant Books says;

“Learning to ride a bike is easy, but getting back on one if you’re over the age of twelve – and particularly if you have developed a penchant for a tricky shoe– can be a daunting task. Katie Dailey offers the modern girl some sage advice for getting into the saddle either for the first time, or for the first time in a long time.  Heels on Wheels uncovers all things bike-related from how to choose your ‘Trusty Steed’ to the more practical details of how to navigate the busy streets, how to avoid accidents, and how to protect your bike from thieves. Beautifully illustrated throughout, the delightful pictures alone will inspire you to give two wheels a go. So whether you see yourself as a ’Speed Demon’, ‘Earth Mother’, ‘Fashion Victim’ or a ‘Retro Rider’ on two wheels, Katie Dailey’s charming and practical advice will help you fall in love with cycling either for the first time, or all over again.”



This is such a useful little book, but it is also witty, inspiring and just a jolly nice thing to own or give as a pressie to a practicing or wannabe cyclist.


And on that note, we’re really pleased to say that  HOT off the press, we have a signed copy of the book to give away to one lucky person!  We’d simply like you to tell us what your dream outfit and heels of choice would be for a ride on your wheels.  Please email us at by Friday 16th March and we’ll announce the winner shortly after.  


Heels on Wheels by Katie Dailey is published by Hardie Grant Books and is available to buy online here.

Ice cream colours for Spring Summer

February 21, 2012 in Bicycle inspiration, Bike Candy

We’re enjoying London Fashion Week, and were very excited to see that our BEG Bicycle colours are spot-on trend-wise!  Look at Mulberry‘s beautiful SS12 collection.  Can’t imagine anything more beautiful to ride bicycles in than some of those summery outfits.  Just needs a couple of Bellas and a Betty in there to complete the collection!  Definitely Cycle Chic.

The Fabulous February Joy Ride

February 20, 2012 in Joy Rides

Esther’s planned another great ride for February.  Hope you’ll come along!

“Well, where has February gone?  I blinked and it’s suddenly a week before  the next Joy Ride!

For the Joy Ride on Sunday 26 February, we’re heading into Cambridge.  We’ll meet at 10.30am at Trumpington Park and Ride and from there head into the city.  We’ll cross the river, travel down the Backs and head through Newnham.  From there we’ll cross the lovely Grantchester Meadows to the Orchard Tea Rooms. We’ll be revisiting the venue for our first ever Joy Ride!

It’s approximately an 8 mile round trip in total, but we always go at the speed of the slowest rider (usually me!) so there is no speed or time constraint.  It’s Sunday after all and we’ll be taking life at a suitably leisurely pace.

Hopefully the slightly more spring-like weather will continue!

Looking forward to seeing you on Sunday – and if you have any questions, please do shout!

Esther x”



A Glorious Summer of Cycling

February 19, 2012 in Bicycle inspiration, Enjoy the ride

That’s it.

We’re putting winter behind us.

We’re digging out our sandals and we’re getting ready for a truly Glorious Summer of Cycling.

Introducing our new SS12 Ladies bicycle and accessories campaign…  You ready too?



Quelle belle velo!

February 10, 2012 in Bicycle inspiration, Bicycles, Bike Candy

Nothing like some uber-stylish retail inspiration (note, ahem, I did not say ‘therapy’) to warm the cockles on these sub-zero temperature days, and we’ve been lucky enough to be able to visit the Parisian concept store, Merci, during a quick trip to Paris.

Despite opening in 2009, Merci is still talk of the town in the City of Light for its stunning industrial interior, continuously changing layout and displays and quick turnover of carefully curated fashion and interior products in its collection. Oh – and they have not one, but THREE lovely cafes.

We were really keen to visit Merci again to see the new My Bike installation… which was evident throughout the store, with some fantastic bike-oriented visual displays.  Tom Dixon’s enormous 72 bulb bike wheel chandelier was a highlight (pun totally intended) and we loved the merchandising of suspended bikes, bike bells, baskets and Brooks products galore.  There were some real visual treats in the form of vintage Japanese road bikes, a Pederson and a deconstructed bicycle installation.  Here are some pics…

True bike manna in a temple of style… and well worth a visit if you can wing a trip to Paris in the next few weeks.

Merci, 111 rue Beaumarchais, 75003, Paris

Pssssssssst! Have you heard about…

February 8, 2012 in Bicycles, Cycle to Work, Cycling Accessories

Hey!  Yes you.  Come over here for a minute….

We’ve got to share a little bit of information about an incredible scheme that far too many people don’t know anything about.

It’s quite staggering really, in this day and age of special offers, voucher codes, collective buying and internet price comparison charts that so many people don’t know about Cycle to Work – a simply brilliant way to fund buying a decent bicycle.  Cycle to Work is a government-backed scheme that is part of the Green Transport plan (which aims to cut down on carbon emissions by having fewer vehicles on the road) by encouraging people to buy bicycles and cycle more to work.  This we all know is great for health, the environment, the community and actually has no downsides whatsoever really.  Essentially, the scheme works via a ‘salary sacrifice’ system, whereby your salary is slightly reduced over what is usually a 12 or 18 month period in order to pay for the bike. Because you will be paying back your employer for the bike from gross pay rather than net, you will benefit from tax and NI relief.

Here’s the most astounding bit… Cycle to Work can save you up to 42% on the price of a BEG bicycle and cycling accessories (such as a basket, lock or helmet) – enabling anyone in employment to obtain a bike and any other associated accessories at a substantially reduced price.

We’re delighted to have just signed up as an accredited partner to Cyclescheme, Britain’s leading independent organiser of the scheme.   Here’s a delightful little film by Cyclescheme explaining how the process would work for you and how you could make these great savings on the purchase of a BEG Bicycle…

Cyclescheme Process Animation from Cyclescheme Ltd on Vimeo.

To read more about how you and your employer can be involved in the scheme and to learn about how you can buy a BEG bicycle this way, please see, a great website with lots of information.

If your employer has already signed up with Cyclescheme, then, as an accredited partner, we would be delighted to help by providing you with a quotation.

Happy days!