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Country Living… in Islington

March 29, 2011 in Bicycles, Cycling Accessories, Enjoy the ride, Press, Test Ride

So after all our months of planning, we finally got the chance to show our bicycles to a few of you at the Beg launch at the Country Living Spring Fair in Islington last week.  Well, 25, 500 people to be precise.  And boy, what a welcome we received.   It was amazing to hear all the cooing over the bicycles and we even had a tear… not because the saddle was too high and it was painful, I hasten to add, but from a former District Nurse, who used to do her patient rounds on her beloved Sit Up and Beg bicycle!   We got to hear some fabulous stories of people’s first bicycles, the excitement of unwrapping a new bicycle for Christmas and some incredible bicycles adventures people have had.   We’re most excited about the sheer buzz there seems to be amongst women, in particular, who are keen to get back in the saddle and take to two wheels again.

All we REALLY needed was a velodrome for some test cycling (Health and Safety boringly prevented us from allowing people to have a bit of a pedal!) and I’m confident that there would have been a few bicycles riding off into the Islington sunset if we hadn’t kept a close eye on them!

We’re now really looking forward to seeing our new Beg bicyclists out and about enjoying their Bellas and Bettys, not to mention all the Old School Satchels that are gracing our streets.  Thank you, lovely customers!


Pedal into Spring…

March 17, 2011 in Bicycles, Test Ride

We’re SO busy (and to say crazed with excitement would be an understatement) with last minute preparations for our big launch at the Country Living Spring Fair next week in Islington.  It’s the first time we’ll have the opportunity to show off the bicycles AND the accessory collection to the public (27, 000 people, ye gads!) and we can’t wait to see people’s reaction.

We’ve got an incredible location for our stand… it’s on the charmingly named ‘Village Green’ (which is kind of creative given that its an exhibition hall in Islington, but then Islingtonites like to think of their little patch as The Village so suppose it’s true) and is adjacent to the central show garden, so have decided if it all gets a bit much and we are inundated with super-keen bicycle shoppers, I’ll nip round the back of the stand and borrow the hammock for 40 winks.

We’re going to do a special BEG introductory offer to celebrate our launch – 10% off everything in the Beg collection, including the entire bicycle range for all orders placed at the Country Living Spring Fair.  Do come and see us!