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Heroic Indeed

June 9, 2014 in Bicycle inspiration, Bike Candy, Enjoy the ride

The first EVER L’Eroica Britannia is mere weeks away (calm down, calm down, it’s not Erotica , we hasten to add, as one of our team here disappointedly found out).

But disappointment it will be NOT. Yours truly will be there showing our sterling steeds, and other fine wares, but that’s just the tip of the iceberg (although some might say an historic cycling road race spanning the majestic hills and valleys of the Peak District, Derbyshire is a close contender).

Here’s our guide to the weekend – and hope very much we’ll see you there!



First of all, it’s going to be an almighty festival topped off by a road race in the very best vintage tradition. L’’Eroica literally translates as ‘the heroes’.  L’Eroica Britannia embraces the idea of heroic cycling and the romance of cycling as it once was, recognising the age old ideals of valour and courage.  The l’Eroica hails from Tuscany and is described by The Guardian as ‘Run on gravel roads with 80s bikes, woollen jerseys and fuelled by rich Italian food and wine, the gloroius L’Eroica race captures the golden era of cycling’.



The pinnacle of the festival is on Sunday 22 June, with a three route bike tour of some of the most spectacular and uncharted landscape of The Peak District, including the private lands of the Chatsworth Estate. Come on the day and marvel at the unique spectacle of nearly 2000 riders taking on the challenge of the mighty Peak District on pre-1987 vintage bikes dressed to the nines in glorious vintage apparel. Have a look at the routes HERE

But it’s not all about the ride.  An entire family festival has been planned around the cycling, celebrating ‘Best of British.  Experience three jam packed days of live music, shopping and fun fair magic.  There’ll be more than 100 brilliant brands including fascinating vintage sales, lifestyle finds, bike brands (including yours truly), a Bike Jumble and amazing street food trucks and drinking experiences. The style mavens over at Elle Decoration have even included the event in their compilation of the most amazing events happening this summer in the UK.

And furthermore, the entire event is FREE!  What’s not to love…


Find out all about it on the event’s fabulous website L’Eroica Britannia.