We are delighted to announce that our Bertie bicycle has certainly earned his stripes and is making a guest appearance in the very exclusive Princes Arcade in Piccadilly, London this Spring at Smart Turnout’s beautiful flagship store.

Founded by former Scots Guards officer Philip Turner, Smart Turnout is built upon quintessentially British values and traditions.   This classic gentleman’s outfitter offers its discerning customers a collection of preppy clothing and accessories including bags, ties and watches, all based upon British styling combined with pops of colour and always a fresh twist.

Not being able to find a high quality jumper in his regimental colours, Philip set out to source materials and make his own, soon leading to orders from fellow guardsmen for jumpers, socks, ties, and other accessories. Now, the collection has grown into a fully-fledged menswear line that has gained international recognition.

Stockists include Harrods and Selfridges in London, Galleries Lafayette in Dubai as well as J Press and Bloomingdale’s in New York, and United Arrows and Beams in Japan. The store has also had pop-up shops in John Lewis and Selfridges.

2012 saw the opening of Smart Turnout’s first stand-alone store in Princes Arcade, central London, a location specifically chosen to reflect their British traditions and fashionable flair. They now draw in locals and visitors alike and cater for fashion conscious men in London.

We love the brand for the values it shares with BEG Bicycles – classic styling, a contemporary twist, and always attention to detail and fine craftsmanship. What is more, this season they have launched a bicycle-referencing range, which include socks and ties…

Furthermore, the kind folks at Smart Turnout are offering BEG Bicycles customers a very Smart offer of a 10% discount on the entire Smart Turnout collection.  Simply enter the code BIKE10 on their website in the coupon code box .  They have fabulous ideas for presents as well clothing ideas for the discerning gentleman in your life.

We’ve already got our eye on that smart little satchel with the yellow binding…!


Visit Smart Turnout to see the collection.