Some things like dentist appointments and Sunday evenings seem to come round so quickly.  And some things don’t.   Here’s one of those things we’ve been dying to talk about for a long long time – and having waited for what feels like an eternity, finally can!  And we have a competition to announce too.

It all started about a year ago when we were on the lookout for an artist to do a stylish little illustration of our bicycles for us.  We were immediately  taken with Bristol-based illustrator Clare Owen’s gorgeous work, and felt the fit with Beg was great.  So we contacted Clare, and as it turned out, by great coincidence, Clare had just been commissioned to illustrate an entire book dedicated to cycling for women.   We sent Clare some of our Beg bicycles images to use as inspiration, and then the wait started.

And now here – ta-dah – it is!

Written by style journalist and style cyclist, Katie Dailey, Heels on Wheels:  A Lady’s Guide to Owning and Riding a Bike is making its bookshop debut today.  Perfectly timed for the joy of Spring cycling, Heels on Wheels is a compendium of information for women about everything to do with cycling, including lots of practical advice from choosing the right bike for you (of course, we already know the answer to that!), understanding what type of cyclist you are, and learning how to fix a puncture.   Every page is full of sugar almond colours, Clare’s delightful illustrations –  including a few that bear more than a passing resemblance to our very own wheels – making the whole book a real visual treat.  It’s clear from the moment that you set eyes on this book, that maintaining one’s sartorial integrity is as important as stopping at traffic lights.  We couldn’t agree more.

Here’s what the publisher, Hardie Grant Books says;

“Learning to ride a bike is easy, but getting back on one if you’re over the age of twelve – and particularly if you have developed a penchant for a tricky shoe– can be a daunting task. Katie Dailey offers the modern girl some sage advice for getting into the saddle either for the first time, or for the first time in a long time.  Heels on Wheels uncovers all things bike-related from how to choose your ‘Trusty Steed’ to the more practical details of how to navigate the busy streets, how to avoid accidents, and how to protect your bike from thieves. Beautifully illustrated throughout, the delightful pictures alone will inspire you to give two wheels a go. So whether you see yourself as a ’Speed Demon’, ‘Earth Mother’, ‘Fashion Victim’ or a ‘Retro Rider’ on two wheels, Katie Dailey’s charming and practical advice will help you fall in love with cycling either for the first time, or all over again.”

This is such a useful little book, but it is also witty, inspiring and just a jolly nice thing to own or give as a pressie to a practicing or wannabe cyclist.


And on that note, we’re really pleased to say that  HOT off the press, we have a signed copy of the book to give away to one lucky person!  We’d simply like you to tell us what your dream outfit and heels of choice would be for a ride on your wheels.  Please email us at hello@begbicycles.com by Friday 16th March and we’ll announce the winner shortly after. 

Heels on Wheels by Katie Dailey is published by Hardie Grant Books and is available to buy online here.